THE EXPEDITION
INVINCIBLE X The North Face
2019 product lauch exhibition
2019 product lauch exhibition
Inspired by a 1987 photo of “Snowbird Everest Expedition.”
-Following THE NORTH FACE PURPLE LABEL’s SS20 lookbook, The North Face has returned with its latest endeavor, a concise set of exclusives made in collaboration with the creative minds of INVINCIBLE. Featured are three of The North Face’s iconic silhouettes: the Denali, Mountain and Nuptse Jacket.
Tieing together the designs of all three pieces, the idea for the capsule came from a photograph from 1987 of “Snowbird Everest Expedition,” where Sally McCoy, who happened to be TNF’s Director of Equipment, made plans to become the first American woman to climb the peak, though it never happened due to harsh weather. Each piece has been emblazoned with the image of a snowy base camp rendered in soft retro palettes.
