WHITEROCK HOTEL
WHITEROCK
2021 product lauch
2021 product lauch
Viva voyage, go out also
-The dream is to get up and go or stay whenever we want to. It is only at the end of the journey will we begin to understand why we embarked on the journey in the first place. Whether it’s wanting to return home or enjoying a nomadic lifestyle, everyone has to live life to their fullest. Perhaps no amount of wandering is ever enough but we must learn to enjoy and feel what we’ve been given. Lastly, I will be there for the long run. WHITEROCK HOTEL.
The concept of WHITEROCK is to provide lifestyle solutions for everything. The WHITEROCK HOTEL is an extension of this concept and a special in-shop campaign that focuses on the accessories for traveling between cities in addition to the daily focus on traversing from city to the great outdoors. The idea begins when people decide to embark on a journey. It could be a trip with friends, a family trip for strengthening bonds, a honeymoon with newlywed couple, or a solo trip for solitude. WHITEROCK has designed a line of portable necessities that can replace certain consumables and accessories for convenient access and storage. The clean and comfortable designs are labeled with exclusive WR elements. As we embark on a journey with brand new concepts, WHITEROCK HOTEL is set to offer lightweight, functional, and high-quality designs with a smart twist, defining the diverse possibilities of traveling light: Viva voyage, go out also.
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